How does the sizing run, or should I take my usual hat size?

The hat fits true to size. If you are between sizes S and M, note that the cotton construction holds its shape without significant stretch, so sizing up gives a more comfortable wear over time.

What makes the Burberry check pattern on this hat different from a standard printed cotton?

The check print on Burberry cotton pieces is applied to a tightly woven base fabric, which means the pattern retains its definition and colour saturation even after repeated washes, unlike looser weaves where print migration is more common.

How should I care for the hat to keep its shape?

Machine wash cold on a gentle cycle and reshape by hand while still damp. Avoid tumble drying, as heat can distort the brim structure.